Great customer service to donors is almost a nonsequitor, which is why it is so important to celebrate it when it happens. Last weekend, I went on the website of The Missouri Botanical Gardens to make a small donation in memory of a friend’s partner’s parent who died out of town. I had only met my friend’s partner Scott twice and never his parents. It was simple and easy to make the donation. Since I didn’t know Scott’s deceased parent’s name, I filled in the on-line form with “Scott’s Mother.”
First thing Monday morning, I got a call from Ann in the development office of The Missouri Botanical Gardens. She called to alert me that she had looked up the obituary and it was Scott’s Father who had died! She then proceeded to offer me her name and phone number in case I needed help in the future with a gift.
I am sure Scott would have forgiven me if I had botched the gender of his parent who had passed, but I didn’t have to ask for forgiveness thanks to Ann. It’s the kind of thing that makes you want to give a larger donation!
Gender-confused fan of Ann, Carol Weisman, MSW, CSP