Great Free Way to Keep Up With Donors

You know, some times you just think people know what you know if they are young and smart and a great leader? Welllll, last weekend I was working with just such a CEO, Beth Lloyd at Volunteer Hampton Roads in Norfolk, VA. We were strategising about her board retreat that I was facilitating the next day, and I asked how she was keeping up with current donors, most of whom foundations and corporations. I mentioned, “Of course you are using Google Alerts.” Her pretty brows furrowed and she said, “No.”

It took literally about 2 minutes to set it up with just the words, “Volunteer Hampton Roads.” All you do is go to the home page of, type in “google alerts” and fill in the words or phrases that you want reports about. Then a message is sent to your e-mail address, you confirm that you indeed want this info, and Bob’s your uncle, you are in business.

Ten minutes after setting this up, Beth got an alert. One of her collaborators had thoughtfully posted a job on his website for a position she wanted to hire for, thereby helping her expand the search. I said, “You need to thank him.” Beth said, “Of course I will.”  Now this is where being an older, bossy consultant comes into play. I said, “Pick up the phone this minute and make the call before you touch the computer again.” Beth, being a quick learner and realizing that I outweighed her, picked up the phone and left a very gracious message. Another message came a few minutes later from a colleague touting Volunteer Hampton Road’s programs. Beth picked up the phone, another quick call, leaving a message.

At the board retreat, we suggested that one of the “ask averse” board members take on the role of helping with relationship management of a portfolio of donors so that Beth can continue to go into the community and make the major asks. All this person would need to do is keep a google alert list of current donors and send cards, notes and make the occasional call on what is going on with the individual, foundation or company.

You got to love a free way to keep up with donors. And getting to work with smart boards and leaders who implement immediately compouds the joy.

Mildly tech-savvy Granny, Carol Weisman, MSW, CSP

p.s. Beth, you are no doubt getting an alert about this. Have a great week!!!



  1. Tanzaina Christian Volunteer Servie Mission for long time we have been looking for accesing donors but will face difficults we would like some (org.)one to link or to advise.

  2. […] Creative Commons licensed content has been shared online), to find donors for your nonprofit, to keep up with your members and supporters, to learn about other organizations in your field, to follow breaking news on hot […]

  3. Are you working with a specific church in the US or another country? Carol

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